SEO, otherwise known as Search Engine Optimisation has become an integral part of contemporary Internet marketing . With most successful websites implementing the services of Internet marketing companies as a tool in generating more traffic to their website. It has been estimated that 85% to 90% of all website traffic comes from search engines and directories, therefore it is integral that websites do everything possible to harness some of this traffic and guide it in their direction. Just being listed in search engines does not necessitate that a company’s customers find their product or service successfully, a small amount of navigation is required in the form of SEO, which will help steer the demographic of customers to the right website.
SEO copywriters have developed Search Engine Optimisation (also known as search marketing) into an art and a science, through the study of search engines and directories , how they operate and how the user thinks (which determines what keywords they are likely to use when searching for a particular product or service). They apply these factors through the use of various creative techniques, all developed to ensure that the customer is guided to the right website. Many an Internet marketing company have developed as a result of a need in the market for internet marketing in the form of Search engine optimization but also using web development as an active tool on this marketing. While SEO ensures that the customer finds the right website and the right web design reflects the branding of the company and thus appeals to the right demographic, good web development results in the customer navigating the site easily and is able to see what the company offers quickly while finding what they require within the website effectively this ensures a repeat visitor to the website.
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